From Women's Studies
CNBC is a cable business news channel. In 2007, CNBC had profits of $333 million. It is currently the 2nd most profitable of NBC Universal’s cable channels in the U.S.. CNBC attempts to cover the financial markets and the news impacting those markets each day. The news ranges from company specific items (earnings reports, initial public offerings, and analyst commentary) to general market items (currency issues, political events, federal reserve commentary).
Network ratings fluctuate based on the way the market is acting at a particular time. On an average day, CNBC attracts 241,000 viewers. That number may be inaccurate since the ratings only account for households and do not take into account the professionals watching CNBC in high-rise office buildings, for example. Heavy market volatility and uncertainty tends to increase network ratings as viewers tune in to see what they should do with their money. When the market is in a prolonged up or down trend, ratings tend to decline, since an orderly market does not induce panic in the average investor.
CNBC has 44 full-time anchors and reporters on their current roster. The featured female anchors are: Erin Burnett, Amanda Drury, Michelle Caruso-Cabrera, Melissa Francis, Becky Quick, Melissa Lee, and Trish Regan. Also included in the female anchor rotation are two of the longest tenured CNBC employees, Maria Bartiromo and Sue Herera. All of the featured female anchors are under the age of 40 except Bartiromo and Herera.
CNBC has attempted to promote their brand by having certain anchors “cross-over” and appear on other programs under NBC Universal control. Programs like “Meet the Press,” “The Tonight Show with Jay Leno,” and “Late Night with Conan O’Brien” have all hosted CNBC anchors. In addition, CNBC has also given anchors the ability to produce their own specials.
By Tim Miller / Page Designed by: Zhanjun Chen