Assessing and Addressing Homophobia at the Community Level: the Acceptance Journeys Social Marketing Campaign in Pittsburgh | Gender, Sexuality, and Women's Studies
University of Pittsburgh
Events

Assessing and Addressing Homophobia at the Community Level: the Acceptance Journeys Social Marketing Campaign in Pittsburgh

February 19, 2015 - 4:00pm - 5:00pm
Speaker/Participants: 
Sarah Krier, PhD, MPH

Social and epidemiological research suggests that the high rate of new HIV infections among young African American gay and bisexual men is related significantly to the homophobia they experience in their daily lives. Formative research was conducted in the form of surveys, focus groups and individual interviews to understand the extent and contextual types of stigma and marginalization endured within local African American LGBT young adult communities of Pittsburgh, in addition to community perceptions of how and why such stigma is perpetrated and responded to. These data are being used to inform social marketing campaigns intended to reduce LGBT-related stigma in Pittsburgh. 

 

Copyright 2014 | Site by Communications Services